If you are responsible for your company’s digital communications, the question of choosing video design for your corporate film has certainly arisen. You may already have heard of motion design, a video format that has been a hit with Internet users for several years now. But what exactly does it involve?
Motion design is a technique for animating graphic elements. It enables visuals such as computer graphics, logos, text, statistics and figures to be brought to life. The possibilities offered by this technique are vast, and its use can considerably enhance your video communication, even creating powerful videos à la Brut.
What is motion design ?
Motion design, also known as animated video, is a visual technique that involves creating videos by setting various graphic elements in motion. This innovative approach brings graphic content to life by animating it dynamically. Motion design can take many forms, from fully animated videos to graphic animations integrated with real images. What’s more, it offers the possibility of making a single visual element dynamic on a website, bringing an immersive and captivating dimension to visual communication.
If you’d like to know how to host a video online, read our article on that.
Why opt for motion design?
If this format is so successful, it’s far from by chance. Motion design offers several significant advantages for your company:
Simplification of complex messages
Motion design offers a playful and effective approach to simplifying complex messages, particularly when presenting figures or financial reports. This technique proves ideal for corporate videos, enabling clear and engaging communication, even on complex subjects.
Dynamic corporate presentations
The dynamism of video design is a major asset for enhancing the impact of corporate presentations. By injecting a dose of visual animation, every moment becomes captivating, engaging the audience. From start to finish, this immersive approach transcends monotony, transforming a simple presentation into a memorable visual experience. Video design’s ability to hold attention promotes better retention of information and reinforces the overall effectiveness of corporate communications. In this way, visual dynamism becomes a true catalyst, propelling corporate presentations to new heights of impact and interaction.
Save time and resources
Opting for an animation video represents a sound strategy in terms of saving time and resources. By avoiding the entanglements associated with complex filming, finding speakers and designing specific sets, you simplify the production process considerably. This fast, efficient approach enables more agile video creation, reducing the time and costs associated with traditional methods. What’s more, it offers significant flexibility, easily adapting visual content to your needs without compromising quality, resulting in optimal use of available resources. In short, the choice of animation video translates into significant time and resource savings, freeing up precious margins for more targeted creativity and impactful visual communication.
Easy sharing on social networks
Motion design proves to be the ideal choice for optimizing visibility on social networks. Thanks to its visually captivating nature, it arouses the public’s engagement, promoting the sharing and viral distribution of content. This ease of sharing not only strengthens your brand’s presence on social platforms, but also raises its profile. The concise, punchy nature of motion design is perfectly suited to the social media environment, capturing users’attention and generating a memorable impact that fosters audience recognition and loyalty.
What are the steps to follow to easily create your motion design video ?
Step 1: Start with the Script
A video script, or scenario, is an essential document that guides the making of your video. Whatever type of video you’re aiming for, the script offers an overview and clear steps to follow.
? Tip: Opt for short videos to captivate an audience with increasingly short attention spans.
Visualize with a Storyboard
The storyboard, an essential step, is a kind of comic strip of your script. It allows you to visualize your script and define the visual and storytelling elements.
? Tip: Check out motion design trends to stay up to date.
Create Mockup and Visual Elements
Define the graphic foundations of your video by gathering all the necessary images and graphic elements. Include your logo, graphic charter, infographics, texts, pictograms, etc.
Anime your Video Design
Give life to your images by choosing your video tool wisely. Use simple tools like PlayPlay to create your animated movie in minutes.
Set your Video to Music
Sound design is crucial. Integrate a voiceover and background music to accompany the movement of the images and immerse your viewer in your video’s mood.
Integrate Subtitles
Think about subtitles to keep your video understandable even without sound. Be sure to integrate them into the design of your video, taking care with size, typography and contrast.
Choose the Right Video Format
For optimal broadcasting on social networks, choose the right video format. Use encoding software to adjust size, frame rate and resolution according to the requirements of each platform.
By following these steps, you’ll be ready to make a success of your first motion design video. If you’re looking for a simple and effective solution, try PlayPlay free for 7 days. Convert your creation to the right video format in just one click!
